Beyond addressing details about its big breach of 2011, RSA Security executives this week outlined its 2012 product strategy that is centered on three areas, mobility, anti-threat and cloud security.
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Good news, everyone! The NFL Mobile app is finally working correctly on the Verizon Galaxy Nexus. The app actually got its update fix last night, but the login was still borked for a lot of people. (Or at least us, and we count double.) Anyhoo, all is well, you should be able to log in, and just in time for the playoffs. Huzzah.
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Mobile device users worried their personal data may not be safe in light of recent reports of security flaws can download apps, monitor tell-tale signs and adjust settings to protect themselves.
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Adobe has promised to support the soon-to-be-orphaned Flash Player plug-in for mobile browsers, but has not said how long it will continue to patch security bugs in the software.
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Mobile advertising as you’ve likely heard, is hott right now. (With two “t’s”, yes.) According to comScore, mobile advertising spend is projected to hit $2.5 billion by 2014, with $2.7 billion projected in mobile ad revenues for this year and $6.6 billion by 2016.
What’s more, in August, 84.5 million people in the U.S. owned smartphones, and that number continues to grow. In the U.S., the bigs in mobile OSes, Android, iOS, RIM, Symbian, and Windows, are duking it out for market share, with Android presently leading the pack. You can check out our post (and infographic) on the battle between iOS and Android for mobile advertising dominance here.
In Europe, the numbers for smartphone usage are very similar to the U.S.: As of July 2011, comScore reports, 88.4 million mobile subscribers (in the EU5) were using smartphones. Of the top smartphone platforms in Europe, Symbian led the way with 37.8 percent market share, with Android grabbing the second spot at 22.3 percent over iOS at 20.3 percent.
But what about the other players? Until Apple overtook it back in June of this year, Nokia was the largest manufacturer of smartphone devices by volume in the world. Earlier this year, Nokia loudly announced plans to replace Symbian and MeeGo with Windows Phone on most of its high end devices. The Finnish manufacturer has always had a wide array of products, but it’s struggled to find a foothold in the U.S. And, what’s more, it’s taken its fair share of heat in the press over the last 6 months.
The company’s new Windows phones won’t be hitting U.S. stores for at least a few more months, but as Chris pointed out earlier today, “these Windows Phones will be the first high-profile Nokia launches in years”, and no one is more aware of this than Nokia, which is struggling to maintain its relevance. As U.S. President of Nokia Operations Chris Weber said earlier this year about the company’s renewed focus on the U.S. market: “The reality is if we are not successful with Windows Phone, it doesn’t matter what we do elsewhere.”
But, there is some hope. As Johnny Biggs wrote a few days ago, with Windows Phone, Nokia just may be poised to make a big comeback. Taking Apple’s table scraps and pushing RIM down may prove to be a good strategy for Nokia going forward, especially (as John points out) two familiar brands — Microsoft and Nokia — are better than one — RIM.
Nokia has been successful in Europe because its phones, stores, and service were local, useable, and cheap. If they can capitalize on brand recognition and first-time smartphone buyers, it just may work.
What’s more, thanks to a nifty infographic from inneractive, the mobile ad mediation platform, we have evidence of more good news for Nokia, and it comes in the form of mobile advertising.
As you’ll see below, Nokia’s absolute ad requests (which are what makes mobile advertising tick) continue to grow month-to-month, and when it comes to click-through-rates (CTR), Nokia has been consistently outperforming the rest of the industry (abroad), which includes the likes Android, iOS, and RIM.
As the infographic astutely reveals, with high ad requests and CTRs, this makes for a lot of happy Nokia developers and advertisers. Whether this trend can continue has Nokia moves its Windows Phone-powered devices into the U.S. remains to be seen, but, at the very least, it’s certainly a silver lining.
Without further ado, a look at global Nokia ad requests, CTR, distribution, and top countries:
(We’ll be updating with comparable fill rates and eCPM on Android and iOS for top European companies soon.)
Nokia is a Finnish multinational communications corporation. It is primarily engaged in the manufacturing of mobile devices and in converging Internet and communications industries.
They make a wide range of mobile devices with services and software that enable people to experience music, navigation, video, television, imaging, games, business mobility and more.
Nokia is the owner of Symbian operation system and partially owns MeeGo operating system.
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Confidentiality, integrity and availability are oft-mentioned goals of security, and that being the case, this week’s lack of service globally for the BlackBerry constitutes a profound security collapse.
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Google executives see a great future in mobility, both for computing and for the company, and they’re willing to pay a lot for the power they think that will bring them in the mobile market.
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Mobile app fans worried about downloading malware onto their mobile devices can rest a little easier if they use Verizon’s V Cast Apps store.
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Israeli startup Onavo aims to save mobile subscribers money on their data plans by shrinking the data they download.
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American Express and Foursquare have launched a mobile payment plan that offers users discounts at selected national retailers.
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